Our Story – Loraida Jewelry
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A Story of a Generation

Born in New York, identical twins, growing up in
California, Tyler & Madison spent their childhood between
nature and the dynamism of fashion.

Coming from a multicultural family, the sisters enjoyed
their summers in Europe and constantly from a young age
asked their mother to accompany them to Place
Vendôme Paris where their fascination of beauty, nuances,
and brilliance started.

Transmitted from generation to generation, Tyler & Madison began creating jewelry from vintage ornaments which they took pleasure in transforming the pieces in unconventional ways, mixing styles to refine their look to give them a second youth. This is where the sister's passion to create jewelry comes from, a love for jewels that allows self-expression. Already Businesswomen at the age of 18 with the publication of a book “The Magic of the Twin Fairies”, the numerous trips between Europe and the United States, allowed them to enrich their vision of luxury, their creativity and reinforced their desire to fully express their talent in their own brand.

As an achievement of their passion, the twins pursued their study in Marketing at the Fashion Institute of Design and Merchandising in 2020, and are currently acquiring their Bachelor of Science in Business at Penn State University. Their determination to create their own brand is in tribute to their mother and aunt “Loraida”.

Use promo code "Welcome10" for 10% off your first purcase


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