Supported by international celebrities, Loraida Jewelry is a true ode not only to femininity but to self-expression and self-confidence. The brand spread the Californian state of mind, made of assertiveness, boldness, and freedom from the gaze of others.

Being a Loraida woman means wearing jewelry in all circumstances, and in a most uncomplicated to sophisticated style highlighting our heritage. It is the love of beauty, a personal pleasure, a re-appropriation of the jewel by its wearer. Each piece is handmade and inspired by all the remarkable women they have met.